(AsiaGameHub) – New research into live sports viewing habits ahead of the 2026 World Cup has revealed that Flashscore has been recognized as the fastest sports results platform by UK fans.
Key Findings
- Flashscore was identified as the quickest platform by 46% of 2,000 UK sports fans surveyed.
- Fans in Italy and Brazil reported even higher speed ratings for Flashscore, at 49% and 53% respectively.
- Globally, Flashscore now serves over 125 million monthly users.
For individuals following live scores, speed is a fundamental requirement. Even a few seconds‘ delay can significantly impact how fans engage with football, tennis, basketball, cricket, and other sports on match days.
The UK survey indicated that 46% of 2,000 sports fans selected Flashscore as the fastest sports app or results platform. Similar findings emerged from research conducted in other major football-centric markets. In Italy, 49% of 2,000 respondents favored Flashscore, known locally as Diretta. In Brazil, 53% of 3,300 fans expressed the same preference.
Flashscore Prioritizes Speed Through Localized Delivery
Flashscore also received positive marks for its reliability. Italian users found Diretta to be more accurate than competing platforms and those offered by national broadcasters. In both the UK and Brazil, fans considered Flashscore’s accuracy to be on par with or very close to that of its competitors and broadcaster platforms.
Tomáš Kavka, Director of Engineering at Flashscore, commented:
“It’s not a single technological breakthrough that resolves everything; rather, it’s the culmination of numerous small and significant decisions made over time.
“While technically feasible to serve a user in South America from Europe, speed is intrinsically part of our identity. To achieve the fastest service on every continent, we must be as geographically close to the user as possible. The data needs to reach that location the instant it becomes available in our database.”
As Flashscore approaches its 20th anniversary since its inception, it boasts a substantial global user base. The platform attracts more than 125 million monthly users, has surpassed 400 million app downloads across its entire portfolio, and generates approximately 145 billion monthly impressions.
The UK has emerged as a significant market for Flashscore, with over four million app downloads in the region. The platform generates more than two billion monthly impressions, and users typically spend close to 30 minutes per day on average within the app.
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