PokerStars Ontario Rebrands Under FanDuel as PokerStars

(AsiaGameHub) –   Flutter Entertainment is integrating PokerStars Ontario into the FanDuel brand, following a comparable adjustment made in the United States earlier this year.

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Good to Know

• PokerStars Ontario tables will shut down on Thursday in preparation for the FanDuel relaunch.
• Player accounts will remain accessible on PokerStars platforms up to June 4.
• The new Ontario offering will operate under the name „PokerStars Exclusively on FanDuel.“

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PokerStars Ontario Finds A New Home With FanDuel

PokerStars players in Ontario are facing a brief shutdown before the brand reemerges via FanDuel.

Flutter Entertainment—parent company of both PokerStars and FanDuel—will shut down the existing PokerStars platform in Ontario on Thursday. The relaunch, first announced earlier this year, will house poker, casino, and sports betting services within FanDuel Ontario under the banner „PokerStars Exclusively on FanDuel.“

The company hasn’t disclosed a final relaunch date as of yet. That said, the new offering should be available within the coming weeks once all regulatory procedures are finalized.

PokerStars said on Twitter/X: „We’re transitioning to a new home in Ontario: PokerStars on FanDuel. This requires a short period where the PokerStars tables will close down ahead of relaunch and to ensure we’re fulfilling regulatory requirements. We’re working with regulators on the final launch date.“

Players can continue to access their existing PokerStars accounts until June 4. Any user who leaves funds in their account beyond that date will get a check sent via mail.

This change in Ontario comes after the US rollout in March, when PokerStars moved to FanDuel and added Pennsylvania to the shared poker pool covering Michigan and New Jersey. Flutter aims to link poker to FanDuel’s broader user base, which already uses the brand for sports betting and online casino activities.

However, the US transition hasn’t boosted online poker revenue to date. Poker revenues declined in March across the three key US online poker markets.

Canada could present a distinct set of market challenges. FanDuel already holds approval in Alberta, where online casino, poker, and sports betting services are set to launch in July. With a population of around 5 million, Alberta may need shared player pools to build a more robust poker market.

Ontario has already advocated for shared liquidity with other regulated markets. The Court of Appeal ruled in Ontario’s favor in November, but provincial lottery organizations have taken the case to the Canadian Supreme Court.

Post-transition in Ontario, PokerStars on FanDuel will provide a dedicated app and desktop platform. Access will require either an existing FanDuel account or a newly created one, per Canadian Gaming Business. The company is also anticipated to announce welcome bonuses for both current PokerStars players and new FanDuel users.