(AsiaGameHub) – The event will address how operators can leverage AI and maximize innovations to enhance their casino strategies.
Press release.- As emerging technologies and evolving player expectations continue to transform the igaming landscape, SBC Summit Malta will include sessions aimed at helping stakeholders confidently guide the industry into its next era.
Scheduled for 29-30 April, the summit’s conference programme will provide 6,000 industry professionals with an in-depth examination of how operators can convert new trends and technologies into practical and competitive casino strategies.
The programme is structured in two parts. Product Visionaries, on Wednesday, 29th April, will delve into the strategic rationale behind recent casino innovations. Product In Practice, on Thursday, 30th April, will transition to interactive workshops, enabling delegates to transform these concepts into actionable plans.
Discussions will address crucial subjects including the growth of crypto casinos, the future of slot and casino content, and methods for casino operators to achieve high visibility in AI search results.
Rasmus Sojmark, founder and CEO of SBC, stated: “Innovation in casino is not merely about introducing new features; it’s about creating experiences that players genuinely want to revisit. Operators must be much more intentional in their product development, from content and user experience to AI and payments. These sessions are designed to assist them in making more intelligent decisions more quickly.”
The session, ‘Casino vs Sports: Can Gamification Truly Cross Over?’, will analyze the application of gamification in both casino and sports betting, and consider the potential for cross-pollination between the two sectors. Experts Alex Tomic (Founder, Alea), Brian Christner (Chief Online Gaming, Grand Casino Baden), Alexis Wicén (CEO, Unibo), Mykhailo Kachanov (CBDO, Slot Catalogue), and Shahar Attias (Founder, Hybrid Interaction) will deconstruct the prominent mechanics in each area and evaluate which are most adaptable. The panel will also investigate whether gamification is effectively fostering player loyalty and engagement, or if it is merely benefiting from industry buzz.
The subsequent panel, ‘Casino Product Innovation & Content: The Future of Slots’, will then focus on the evolution of slot design towards more immersive and socially oriented experiences. Experts Janick Bonnici (Principal Gaming Content Manager, Betsson Group), Steve Cutler (CEO and co-founder, KALAMBA), Petr Vonarshenko (Senior Business Development Manager, ELA Games) and Arjan Korstjens (Principal, Casino Marketing Academy) will investigate how branded collaborations and release tactics are altering player expectations. The conversation will also consider if slots can progress from individual games to communal entertainment experiences that encourage player retention.
The second day will pivot from theory to practice, featuring a sequence of workshops intended to aid participants in developing and improving their own casino strategies.
‘What Will Casinos Look Like in 2036?’ will initiate a forward-thinking, Ask-Me-Anything-style dialogue on the future of the casino industry. Facilitated by Arjan Korstjens (Principal, Casino Marketing Academy) and Dan Phillips (CEO, NEL Advisory), the workshop will consider potential shifts in player behavior, product innovation, and operator strategy over the coming ten years. Covering everything from AI-powered game creation to potentially disruptive new mechanics, this participant-driven session will provide a candid perspective on the possible direction of the casino sector and how operators can get ready today.
With AI changing how players find brands, the ‘The Future of Casino Search is Vertical’ workshop will deliver actionable advice on boosting operator visibility and clout in AI-driven search. Under the guidance of Ionut Constantinescu (CEO of Marlin Media), the session will explain the transition from search rankings to personalized recommendations, and the implications for operators seeking to attract attention in an increasingly automated, AI-dominated landscape.
In addition to its casino-centric agenda, SBC Summit Malta will also offer dedicated tracks covering marketing, regulation, and product, plus two workshop rooms. These rooms will host sessions on topics including policy & PR, European markets, affiliation, and leadership.
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