Dutch gambling authority addresses operator accused of violating sports sponsorship advertising ban

(AsiaGameHub) –   The operator of JACKS.NL has been found in breach of the prohibition against advertising through sports sponsorships.

The Netherlands.- The Dutch gambling authority, the Kansspelautoriteit (KSA), has reprimanded JOI Gaming Limited, which runs JACKS.NL, for a breach of the national ban on untargeted advertising. This occurred after the logo for Jack’s Casino’s land-based venues was shown on the Professional Darts Corporation (PDC) website alongside a hyperlink directing users to the JACKS.NL site.

Although promoting land-based gambling is allowed under specific circumstances, the KSA stated that the presence of the link amounted to untargeted advertising for online gambling services.

A prohibition on sports sponsorship by online gambling operators has been active in the Netherlands since July 1, 2025. This measure forms part of a wider ban on untargeted advertising for remote gambling, which was implemented two years prior. The objective is to offer improved protection for vulnerable individuals, including young adults and those exhibiting risky gambling habits, from gambling advertisements.

The KSA acted upon a report that the Jack’s Casino logo was visible on the PDC.tv website and included a link to JACKS.NL. The regulator confirmed that while the logo display alone was not a violation, the hyperlink to the website featuring online gambling services was.

The regulator reported that it contacted JACKS.NL concerning the infringement and that the website link was promptly taken down.

„The KSA emphasises that licence holders are responsible for complying with laws and regulations regarding gambling advertising,“ the regulator stated. „The regulator checks whether providers adhere to these rules and deploys the most effective intervention to ensure a fair and safe gambling offering.“

Separately this week, the KSA has also distributed a general warning to licensed sports betting operators, reminding them of the boundaries of their licences. Its supervisory activities identified that several providers were offering wagers that did not qualify under the licensed sports betting category.

Examples of these offerings included bets on award competitions, like a Most Valuable Player (MVP) prize. The KSA said it has contacted the relevant licence holders, and these bet types were removed without delay.